Analysts opinion about Samsung Galaxy Tab

The Samsung Galaxy Tab that was lunched yesterday at IFA 2010 has been well received by the analysts even though its price has not been revealed yet. The Samsung Tab is expected to directly attack iPad on the market but there is 1 month left until we will see it in stores.

Here are some opinions about the freshly announced Galaxy Tab :

Ben Wood, director of research at CCS Insight

Apple has legitimised the tablet category with its iPad and the Samsung Galaxy Tab sees the tier-one brand go head-to-head with Steve Jobs’ creation.

Samsung is betting big on the tablet category with this device. It’s the first major manufacturer to unveil a device targeting this segment but we expect a flurry of further announcement from an array of other players.

The Galaxy Tab signals Samsung’s understanding that it takes more than hardware to be successful. Allowing access to books, music and films is a major step forward as it ratchets up its competitive positioning against Apple.

The 7in form-factor is very compelling. Rumours abound that Apple is evaluating a similar device footprint for future iterations of the iPad to sit alongside its 9.7in older brother.

Success will depend on pricing. If positioned carefully, the Galaxy Tab could emerge as an operator-friendly alternative to Apple’s iPad as it could be subsidised (with a contract) to extremely ultra low price points in the run up to the lucrative holiday sales season.

This is the first of a torrent of Android tablets we expect to be launched in coming weeks. At the low end, it’s going to be a complete bloodbath as no-name brands race to the bottom of the price curve.

Carolina Milanesi, research vice-president at Gartner

The Galaxy Tab builds on the success that the Galaxy S [mobile phone] has been having since its launch in June. With a 7in display, front and back camera, 16GB and 32GB storage plus SD card and a price tag of around €600 (£500) before subsidy, the Galaxy Tab offers a good solution for those users that have been thinking about getting a tablet but were waiting for something more price competitive.

Samsung will have about 200 apps at launch that will be dedicated to the Galaxy Tab. All apps in its Markets application store will, of course, run as well. But if the iPad experience is anything to go by, it will be dedicated apps that will make the difference. It will be also interesting to see what will be the consumers’ response to the subsidised model. The flexibility that you can have with iPad – where, in the UK, I can buy a day pass for 3G, or a week or a month – has had a lot of success with consumers who do not feel they have signed up their life yet to another contract.

All that said, the recent Ofcom report on the UK shows that the trend for the 24-month contract is growing. Subsidy on hardware is still what consumers see rather than total cost of ownership.

[Source : Guardian]

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