MTV has launched Touch MTV which is an app specially designed for Samsung Galaxy Tab. The app will come preloaded on the android slate and will include five full-length videos from MTV shows including Pimp My Ride, Cribs, The Hills, Jersey Shore and the Dudesons.
“Over the last few years, our mission has been to make MTV available to consumers wherever they are, bringing them the opportunity to customise their experience with the MTV brand and its content,” he said. “This also allows for our marketing partners to leverage these touchpoints in unique and fully customisable ways, being particularly attractive to consumer technology brands.”, said Antonio Canto, senior VP of Viacom Brand Solutions International
Those interested will also be able to access content from MTV Iggy, the site for pop and underground music, receive and enter different competitions.
“Byombining the Galaxy Tab’s unique design with MTV’s bespoke entertainment solution, the customer experience is enriched giving us a competitive advantage.”, said Lenka Horakova, global marketing manager of Samsung Telecommunication Europe.