‘The Tablet Apple Tried to Stop’ Garners Attention

How smart a marketing tactic for the Galaxy Tab 10.1 is this? A recent Sydney Morning Herald ad reads,”the tablet Apple tried to stop. It’s time to tab…”

It gets your attention and it does take a good jab at Apple’s attempt to block the sale of Galaxy tablets in Australia. More importantly, as several managers might point out, it turns a negative into a positive.

Tyler McGee Samsung Australia’s Telecommunications VP, told the Sydney Morning Herald: “At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective.”

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