Advertising analytics firm AceMetrix reviewed the best and worst advertisements on the market for the first quarter of 2012.
When the results were tabulated, the Samsung Galaxy Note’s The Best of a Phone and a Tablet ad took first place!
Considering the quarter included heavyweight contributions from several other industry giants during the Super Bowl, Grammy Awards and the Oscars, this is a well-deserved honor.
Based on a scale of 0-950, which includes scores on creative attributes such as relevance, persuasion, watchability, information, attention, and other categories, Samsung scored 686 points, well ahead of Doritos’ Slingshot Baby and M&Ms Just My Shell commercials, which tied for second spot, each with 671 points.
“Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator,” AceMetrix CEO, Peter Daboll, said.