The new Samsung Galaxy Note 2 will be featured on the UK reality show, The X Factor beginning on September 29th.
The product placement deal will see the new phablet featured in the ‘judges houses’ portion of the series. Contestants will be supplied with Samsung smartphones and tablets once they make it into the live portion of the series.
Avikar Jolly, Head of Brand & Communications, at Samsung UK said: “We’re excited to be working with ITV and FremantleMedia Enterprises on this partnership for The X Factor. We pride ourselves on our devices being innovative and industry-leading so the fact this is a ‘first’ fits perfectly with our own ethos and ambitions as a brand.”