If you happen to be walking in the Toronto PATH system or frequent the Metrotown Mall in Burnaby, B.C., be on the lookout for Samsung poster ads.
Through these innovative advertisements, Samsung Canada is giving away a free music download from Warner Music Canada each Monday starting on Dec. 10th.
Users of Samsung GALAXY S III and GALAXY Note II will be able to download songs directly from the posters using the built-in near field communication (NFC) technology and simply touching the ad.
“The NFC OOH ads provide Samsung Canada with a unique opportunity to showcase the capabilities of our NFC technology through the S- Beam feature on the GALAXY S III and GALAXY Note II smartphones,” said Paul Brannen, Vice President, Enterprise Business Solutions at Samsung Canada.
He adds: “We are excited to provide our smartphone customers with a complimentary music download from celebrated artists this holiday season.”
Location of the Samsung ads and the new weekly songs will be made available at: facebook.com/SamsungMobileCanada or Twitter @SamsungCanada.